{"id":3536,"date":"2021-03-16T09:16:39","date_gmt":"2021-03-16T16:16:39","guid":{"rendered":"https:\/\/yogaphysics.com\/?p=3536"},"modified":"2021-03-16T09:16:54","modified_gmt":"2021-03-16T16:16:54","slug":"yoga_pr_problem","status":"publish","type":"post","link":"https:\/\/yogaphysics.com\/yp\/2021\/03\/yoga_pr_problem\/","title":{"rendered":"Yoga Has a PR Problem"},"content":{"rendered":"\n
\"Meme,<\/a><\/figure><\/div>\n\n\n\n
Pose photos are inescapable in yoga world. Scroll through a hashtag or two, click on a Pinterest board, or open up a yoga magazine and you\u2019re sure to be bombarded with images of seemingly-impossible shapes. And more than likely, the people doing them will be young, slender, white women.\u00a0These images dictate\u00a0not only how yoga is portrayed in our world, but also how it\u2019s seen by those outside it.<\/strong>\u00a0And that\u2019s a big problem.
My degree is in Visual Communications, so I\u2019ve been trained to analyze what images communicate (and usually what they\u2019re trying to sell). But even with that knowledge, I was sucked into the pose photo trap for years. I modeled for yoga magazines and advertisements with perfect hair and carefully chosen clothing. I thought I was building my career, and I didn\u2019t stop to think about the message these photos sent.

I was communicating exclusivity, an unreasonable practice (even for me as a hypermobile person), and an illusion of a perfect life.\u00a0<\/strong>But the truth is that while I was experiencing the most outward \u201csuccess,\u201d I was at a very low point.\u00a0I was going through a divorce, and thanks to stress I was soon the thinnest I\u2019d ever been. Suddenly opportunities were flooding in. I told myself it was because of my teaching, but on an unconscious level, I knew that it was tied to how I looked. And then I felt like I had to\u00a0hold onto that. Gaining weight was unacceptable, and it took me to a very unhealthy place.\u00a0In those photos<\/a>, I was communicating to people that the least well version of myself was something that people should try to attain.\u00a0<\/strong>

This was not the message I had learned from my yoga practice, and it\u2019s certainly not the message I wanted to spread.\u00a0These days, I work to help people realize that they are inherently whole and worthy and that nothing will ever change that<\/strong>. Imagery that\u2019s about attaining a goal or looking a certain way contradicts that message. That\u2019s why you won\u2019t see me taking these photos anymore (plus, I don\u2019t do these sorts of poses anymore).\u00a0
\u00a0
I\u2019ve heard a lot of counterarguments about pose photos. A lot of people are very proud of them as a measure of what they\u2019ve attained. And that\u2019s totally understandable, but\u00a0often it\u2019s because they haven\u2019t really learned yoga. They don\u2019t know the philosophy, they haven\u2019t had a rich experience with yoga. They\u2019re being sold the idea that reaching these poses is the ultimate goal. Others see the photos as art. Sure, these images can be beautiful, but if they\u2019re truly art why do they only portray a certain type of body and a certain type of practice?

The harsh truth is that pose photos are simply a very pervasive expression of commoditized, capitalist yoga culture.\u00a0<\/strong>It took me a long time to realize that I was getting so many modeling opportunities was not because I was a good teacher or a skilled practitioner, but because images of me sold products and made money. The pressure I felt to maintain a certain size was a hint in this direction, but the culture of the yoga “ideal” is so inescapable that it took me a while to see what was really going on.\u00a0

The pressure to match that image was deeply damaging to me, an already-slender, hypermobile white woman. Students who don\u2019t fit into this narrow box, who don\u2019t have the anatomy to easily achieve complex shapes, tell me all the time that they feel uncomfortable and unwelcome in studios and in yoga culture in general because of that false and unnecessary ideal.\u00a0And the messages these images send create a vicious cycle.\u00a0<\/strong>They primarily draw in\u00a0students who already fit the mold, and the more dominated yoga classes become by a certain type of body, the more exclusive they become.

Discussions about the damage caused by exclusive imagery have been going on in social justice circles for many years, but it\u2019s a newer topic\u00a0in the yoga community. My perspective may seem a bit radical here, but\u00a0at this point, I think it’s incredibly difficult to\u00a0find a\u00a0truly\u00a0inclusive and welcoming way to do pose photography<\/strong>. Even if we change the types of bodies that are in the photos, the poses are still highly exclusive and usually still cause people to feel they’re “not flexible enough” or that they somehow don’t quite fit.\u00a0

I\u2019m not saying we need to stop taking these images overnight. The fact is, they\u2019ve unfortunately become central to business success for many yoga teachers (if this is you, let me know\u2014I have ideas). But I think it\u2019s time for a gradual evolution.\u00a0

For me, that looked like a shift from simply posting\u00a0pose photos on social media\u00a0to photos plus more complex captions and then\u00a0to using memes and graphics instead of images once I realized that the way I was using the photos didn\u2019t align with my message.

These days, I use old photos with commentary and markups to make my points.\u00a0 And I still have some pose photos on my site. This is an intentional choice. I\u2019m hoping to draw in people who might stop at the photo and see what I have to say. And I think these photos are an important illustration of my journey.\u00a0I\u2019m no better than anyone else, and I understand the personal and financial pull of these images.<\/strong>\u00a0I\u2019ve done the things that I criticize, and I think that\u2019s important to acknowledge.\u00a0

Ultimately, the key is to examine what we\u2019re communicating\u2014be it through words or imagery\u2014with a critical eye.\u00a0<\/strong>If it doesn\u2019t align with our core beliefs or intentions, what is driving us to send that message? Images are one of the most impactful ways we communicate, and our decisions about how we portray ourselves are central to our identities as teachers.

How have pose photos influenced how you think about your own practice and teaching?<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Pose photos are inescapable in yoga world. Scroll through a hashtag or two, click on a Pinterest board, or open up a yoga magazine and you\u2019re sure to be bombarded with images of seemingly-impossible shapes. And more than likely, the people doing them will be young, slender, white women.\u00a0These images dictate\u00a0not only how yoga is …<\/p>\n","protected":false},"author":5,"featured_media":3537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nThe Yoga World Has a PR Problem \u2022 Yoga Physics<\/title>\n<meta name=\"description\" content=\"Deconstructing and reconstructing how yoga has a P.R. problem and yoga pose photography communicates exclusivity contributing to the problem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yogaphysics.com\/2021\/03\/yoga_pr_problem\/\" 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crow","author_link":"https:\/\/yogaphysics.com\/yp\/author\/alexandria\/","author_img":"<img alt='alexandria crow' src='https:\/\/secure.gravatar.com\/avatar\/1dc3f4dde1dd19fc7d03c2837058e75b91cb53fc5ec0d00f9853dc710b03b606?s=128&d=mm&r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1dc3f4dde1dd19fc7d03c2837058e75b91cb53fc5ec0d00f9853dc710b03b606?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'\/>"},"pbg_comment_info":" No Comments","pbg_excerpt":"Pose photos are inescapable in yoga world. Scroll through a hashtag or two, click on a Pinterest board, or open up a yoga magazine and you\u2019re sure to be bombarded with images of seemingly-impossible shapes. And more than likely, the people doing them will be young, slender, white women.\u00a0These images dictate\u00a0not only how yoga is…","_links":{"self":[{"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/posts\/3536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/comments?post=3536"}],"version-history":[{"count":1,"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/posts\/3536\/revisions"}],"predecessor-version":[{"id":3538,"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/posts\/3536\/revisions\/3538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/media\/3537"}],"wp:attachment":[{"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/media?parent=3536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/categories?post=3536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yogaphysics.com\/yp\/wp-json\/wp\/v2\/tags?post=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}